Implications of globalization on customer relationship management

McDonald, R. C. and Eagle, L. (2000) Implications of globalization on customer relationship management. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:globalization, customer, relationship management
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15210
Deposited By: A. Clarke
Deposited On:30 Jun 2011 09:23
Last Modified:12 Aug 2013 08:06

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