The impact of gray marketing and parallel importing on brand equity and brand value

Kitchen, P. J., Eagle, L., Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

Full text not available from this repository

Publisher's URL: http://www.massey.ac.nz/


Item Type:Report or Working Paper (Discussion Paper)
Uncontrolled Keywords:gray marketing, parallel importing, brand equity, brand value
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15213
Deposited By: A. Clarke
Deposited On:30 Jun 2011 10:18
Last Modified:12 Aug 2013 08:06

Request a change to this item

Copyright 2013 © UWE better together