The impact of gray marketing and parallel importing on brand equity and brand value

Kitchen, P. J. , Eagle, L. , Rose, L. C. and Moyle, B. J. (2000) The impact of gray marketing and parallel importing on brand equity and brand value. Discussion Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/


Item Type:Monograph (Discussion Paper)
Uncontrolled Keywords:gray marketing, parallel importing, brand equity, brand value
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15213
Deposited By: A. Clarke
Deposited On:30 Jun 2011 10:18
Last Modified:22 Nov 2012 15:49

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