Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity

Eagle, L. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

Full text not available from this repository

Publisher's URL: http://www.massey.ac.nz/


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:brands, impact, measurement advertising, brand equity
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15214
Deposited By: A. Clarke
Deposited On:30 Jun 2011 10:23
Last Modified:12 Aug 2013 08:06

Request a change to this item

Copyright 2013 © UWE better together