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Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity

Eagle, Lynne

Authors

Lynne Eagle



Citation

Eagle, L. (1999). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Massey, New Zealand

Publication Date Jan 1, 1999
Peer Reviewed Peer Reviewed
Keywords brands, impact, measurement advertising, brand equity
Public URL https://uwe-repository.worktribe.com/output/1098014
Publisher URL http://www.massey.ac.nz/




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