Lynne Eagle
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne
Authors
Citation
Eagle, L. (1999). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Massey, New Zealand
Publication Date | Jan 1, 1999 |
---|---|
Peer Reviewed | Peer Reviewed |
Keywords | brands, impact, measurement advertising, brand equity |
Public URL | https://uwe-repository.worktribe.com/output/1098014 |
Publisher URL | http://www.massey.ac.nz/ |