IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion

Eagle, L. (1999) IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion. Working Paper. Massey University, College of Business Department of Commerce , Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/


Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:IMC, brand communications, corporate cultures, client, advertising agency, co-ordination, cohesion
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15215
Deposited By: A. Clarke
Deposited On:30 Jun 2011 10:26
Last Modified:12 Aug 2013 08:06

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