Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives

Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

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Item Type:Report or Working Paper (Project Report)
Uncontrolled Keywords:integrated marketing, communications, perceptions, marketers, advertising agency, executives
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15217
Deposited By: A. Clarke
Deposited On:30 Jun 2011 10:40
Last Modified:12 Aug 2013 08:06

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