Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives

Eagle, L. , Hyde, K. F. , Fourie, W. A. , Padisetti, M. V. and Kitchen, P. J. (1998) Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives. Project Report. Massey University, College of Business Department of Commerce, Massey, New Zealand.

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Item Type:Monograph (Project Report)
Uncontrolled Keywords:integrated marketing, communications, perceptions, marketers, advertising agency, executives
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15217
Deposited By: A. Clarke
Deposited On:30 Jun 2011 10:40
Last Modified:22 Nov 2012 15:49

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