Eagle, L., Hyde, K. F., Fourie, W. A., Padisetti, M. V. and Kitchen, P. J.
Revisiting the concept of integrated marketing communications: Contrasting perceptions between marketers and advertising agency executives.
Massey University, College of Business Department of Commerce, Massey, New Zealand.
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|Item Type:||Monograph (Project Report)|
|Uncontrolled Keywords:||integrated marketing, communications, perceptions, marketers, advertising agency, executives|
|Faculty/Department:||Faculty of Business and Law > Department of Business Management|
|Deposited On:||30 Jun 2011 10:40|
|Last Modified:||12 Aug 2013 08:06|
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