Advertising effectiveness measurement: A review of industry research practice

Eagle, L. , Hyde, K. F. and Kitchen, P. J. (1998) Advertising effectiveness measurement: A review of industry research practice. Working Paper. Massey University, College of Business Department of Commerce, Massey, New Zealand.

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Publisher's URL: http://www.massey.ac.nz/


Item Type:Monograph (Working Paper)
Uncontrolled Keywords:advertising, effectiveness, measurement, industry, research practice
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15218
Deposited By: A. Clarke
Deposited On:30 Jun 2011 10:45
Last Modified:22 Nov 2012 15:49

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