Does trying to do good equate to doing no harm? ethical dimensions of social marketing

Eagle, L. , Tapp, A. , Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009.

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Publisher's URL: http://www.ams-web.org/cde.cfm?event=250911


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:ethics, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15221
Deposited By: A. Clarke
Deposited On:30 Jun 2011 11:22
Last Modified:22 Nov 2012 15:49

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