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Eagle, L., Tapp, A., Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009. Available from: http://eprints.uwe.ac.uk/15221 Full text not available from this repository Publisher's URL: http://www.ams-web.org/cde.cfm?event=250911
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