Does trying to do good equate to doing no harm? ethical dimensions of social marketing

Eagle, L., Tapp, A., Bird, S. and Spotswood, F. (2009) Does trying to do good equate to doing no harm? ethical dimensions of social marketing. In: Academy of Marketing Science World Congress, Oslo, Norway, 21st - 25th July, 2009.

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Publisher's URL: http://www.ams-web.org/cde.cfm?event=250911


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:ethics, social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15221
Deposited By: A. Clarke
Deposited On:30 Jun 2011 11:22
Last Modified:12 Aug 2013 08:06

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