Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns

Hawkins, J. , Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

Full text not available from this repository

Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:boomerang effects, public health, intervention, campaigns
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15223
Deposited By: A. Clarke
Deposited On:30 Jun 2011 11:55
Last Modified:22 Nov 2012 15:49

Repository Staff Only: item control page
Copyright 2013 © UWE better together