Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns

Hawkins, J., Eagle, L. and Martin, I. R. (2005) Reacting to reactance and rebounding "Boomerang Effects": Implications for public health intervention campaigns. In: 10th International conference on Corporate and Marketing Communication, Nicosia, Cyprus, 2005.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:boomerang effects, public health, intervention, campaigns
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15223
Deposited By: A. Clarke
Deposited On:30 Jun 2011 11:55
Last Modified:12 Aug 2013 08:06

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