Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals

Eagle, L., Rose, L. C. and Kitchen, P. J. (2004) Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. In: Academy of Marketing Science Conference, Vancouver, Canada, 26th - 29th May, 2004.

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Item Type:Conference or Workshop Item (Paper)
Additional Information:Paper ommitted from conference proceedings in error.
Uncontrolled Keywords:brand equity, pan pharmaceuticals, product withdrawals
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15224
Deposited By: A. Clarke
Deposited On:30 Jun 2011 13:05
Last Modified:12 Aug 2013 08:06

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