Implications of globalization on customer relationship management

Kitchen, P. J. , Shergill, G. and Eagle, L. (2000) Implications of globalization on customer relationship management. In: Customer Relationship Management: Emerging Concepts, Tools and Applications Conference, Gurgaon, India, , November, 2000.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:globalization, customer relationship management
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15254
Deposited By: A. Clarke
Deposited On:06 Jul 2011 11:01
Last Modified:22 Nov 2012 15:49

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