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Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity

Eagle, Lynne; Kitchen, Philip J

Authors

Lynne Eagle

Philip J Kitchen



Citation

Eagle, L., & Kitchen, P. J. (1999, April). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Paper presented at 4th International conference on Corporate and Marketing Communications, Manchester, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name 4th International conference on Corporate and Marketing Communications
Conference Location Manchester, UK
Start Date Apr 1, 1999
End Date Apr 1, 1999
Publication Date Jan 1, 1999
Peer Reviewed Peer Reviewed
Keywords brands, advertising, brand equity
Public URL https://uwe-repository.worktribe.com/output/1098054
Publisher URL http://www.cmc-conference.com/




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