Lynne Eagle
Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity
Eagle, Lynne; Kitchen, Philip J
Authors
Philip J Kitchen
Citation
Eagle, L., & Kitchen, P. J. (1999, April). Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. Paper presented at 4th International conference on Corporate and Marketing Communications, Manchester, UK
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | 4th International conference on Corporate and Marketing Communications |
Conference Location | Manchester, UK |
Start Date | Apr 1, 1999 |
End Date | Apr 1, 1999 |
Publication Date | Jan 1, 1999 |
Peer Reviewed | Peer Reviewed |
Keywords | brands, advertising, brand equity |
Public URL | https://uwe-repository.worktribe.com/output/1098054 |
Publisher URL | http://www.cmc-conference.com/ |