Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity

Eagle, L. and Kitchen, P. J. (1999) Building brands or bolstering egos? A comparative review of the impact and measurement of advertising on brand equity. In: 4th International conference on Corporate and Marketing Communications, Manchester, UK, April, 1999.

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Publisher's URL: http://www.cmc-conference.com/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:brands, advertising, brand equity
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15255
Deposited By: A. Clarke
Deposited On:06 Jul 2011 11:16
Last Modified:12 Aug 2013 08:06

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