Sargeant, A. and Hudson, J.
Nonprofit brand or bland: An exploration of the structure of charity brand personality.
Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th - 27th May, 2005.
Available from: http://eprints.uwe.ac.uk/15265
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|Item Type:||Conference or Workshop Item (Other)|
|Uncontrolled Keywords:||nonprofit, brand, structure, charity, brand personality|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||14 Jul 2011 11:09|
|Last Modified:||12 Aug 2013 08:06|
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