Nonprofit brand or bland: An exploration of the structure of charity brand personality

Sargeant, A. and Hudson, J. (2005) Nonprofit brand or bland: An exploration of the structure of charity brand personality. In: Proceedings of EMAC, Universita Bocconi, Milan, Italy, 24th - 27th May, 2005.

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Item Type:Conference or Workshop Item (Other)
Uncontrolled Keywords:nonprofit, brand, structure, charity, brand personality
Faculty/Department:Faculty of Business and Law
ID Code:15265
Deposited By: H. Carey
Deposited On:14 Jul 2011 11:09
Last Modified:12 Aug 2013 08:06

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