Sargeant, A., Hudson, J. and Ford, J. B.
Charity brand personality: Distinguishing sector cause and organization.
34th Annual ARNOVA Conference, Washington DC, USA, November, 2005.
Available from: http://eprints.uwe.ac.uk/15271
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|Item Type:||Conference or Workshop Item (Paper)|
|Uncontrolled Keywords:||charity, brand, personality, sector, cause, organization|
|Faculty/Department:||Faculty of Business and Law|
|Deposited On:||07 Jul 2011 15:36|
|Last Modified:||02 Dec 2016 13:21|
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