Charity brand personality: Distinguishing sector cause and organization

Sargeant, A. , Hudson, J. and Ford, J. B. (2005) Charity brand personality: Distinguishing sector cause and organization. In: 34th Annual ARNOVA Conference, Washington DC, USA, November, 2005.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:charity, brand, personality, sector, cause, organization
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:15271
Deposited By: H. Carey
Deposited On:07 Jul 2011 15:36
Last Modified:22 Nov 2012 15:49

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