Building donor loyalty: Lessons from research

Sargeant, A. (2007) Building donor loyalty: Lessons from research. In: Institute of Fundraising National Convention, London, UK, July, 2007.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:donor, loyalty, research
Faculty/Department:Faculty of Business and Law
ID Code:15303
Deposited By: H. Carey
Deposited On:18 Jul 2011 15:25
Last Modified:12 Aug 2013 08:06

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