The social marketing of giving: A framework for public policy intervention

Sargeant, A. (2007) The social marketing of giving: A framework for public policy intervention. In: ARNOVA Annual Conference, Atlanta, USA, November, 2007.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:social marketing, giving, public policy, intervention
Faculty/Department:Faculty of Business and Law
ID Code:15310
Deposited By: H. Carey
Deposited On:18 Jul 2011 15:47
Last Modified:12 Aug 2013 08:06

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