Cross cultural scale development: An emic-etic balancing act

Ford, J. , Sargeant, A. and West, D. (2008) Cross cultural scale development: An emic-etic balancing act. In: Cultural Perspectives in Marketing Conference, New Orleans, USA, January, 2008.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:cross cultural, emic-etic
Faculty/Department:Faculty of Business and Law
~Pre-2012 Faculty Structure > Faculty of Business and Law
ID Code:15312
Deposited By: H. Carey
Deposited On:18 Jul 2011 15:57
Last Modified:22 Nov 2012 15:49

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