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Cross cultural scale development: An emic-etic balancing act

Ford, J.B.; Sargeant, Adrian; West, D.C.

Authors

J.B. Ford

Adrian Sargeant

D.C. West



Citation

Ford, J., Sargeant, A., & West, D. (2008, January). Cross cultural scale development: An emic-etic balancing act. Paper presented at Cultural Perspectives in Marketing Conference, New Orleans, USA

Presentation Conference Type Conference Paper (unpublished)
Conference Name Cultural Perspectives in Marketing Conference
Conference Location New Orleans, USA
Start Date Jan 1, 2008
End Date Jan 1, 2008
Publication Date Jan 1, 2008
Peer Reviewed Not Peer Reviewed
Keywords cross cultural, emic-etic
Public URL https://uwe-repository.worktribe.com/output/1015780


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