Cross cultural scale development: An emic-etic balancing act

Ford, J., Sargeant, A. and West, D. (2008) Cross cultural scale development: An emic-etic balancing act. In: Cultural Perspectives in Marketing Conference, New Orleans, USA, January, 2008.

Full text not available from this repository


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:cross cultural, emic-etic
Faculty/Department:Faculty of Business and Law
ID Code:15312
Deposited By: H. Carey
Deposited On:18 Jul 2011 15:57
Last Modified:12 Aug 2013 08:06

Request a change to this item

Copyright 2013 © UWE better together