J.B. Ford
Cross cultural scale development: An emic-etic balancing act
Ford, J.B.; Sargeant, Adrian; West, D.C.
Authors
Adrian Sargeant
D.C. West
Citation
Ford, J., Sargeant, A., & West, D. (2008, January). Cross cultural scale development: An emic-etic balancing act. Paper presented at Cultural Perspectives in Marketing Conference, New Orleans, USA
Presentation Conference Type | Conference Paper (unpublished) |
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Conference Name | Cultural Perspectives in Marketing Conference |
Conference Location | New Orleans, USA |
Start Date | Jan 1, 2008 |
End Date | Jan 1, 2008 |
Publication Date | Jan 1, 2008 |
Peer Reviewed | Not Peer Reviewed |
Keywords | cross cultural, emic-etic |
Public URL | https://uwe-repository.worktribe.com/output/1015780 |