Improving donor retention: How can charities build loyalty?

Sargeant, A. (2000) Improving donor retention: How can charities build loyalty? In: Pharoah, C., ed. (2000) Dimensions 2000. (2) West Malling: Charities Aid Foundation.

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Item Type:Book Section
Uncontrolled Keywords:donor retention, charities, loyalty
Faculty/Department:Faculty of Business and Law
ID Code:15482
Deposited By: H. Carey
Deposited On:27 Jul 2011 15:56
Last Modified:12 Aug 2013 08:06

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