K. Daellenbach
Tackling discrimination: A social marketing case study
Daellenbach, K.; Carruthers, Janet
Citation
Daellenbach, K., & Carruthers, J. (2010). Tackling discrimination: A social marketing case study
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2010 |
Journal | Business Case Journal |
Peer Reviewed | Peer Reviewed |
Volume | 17 |
Issue | 1 |
Pages | 70-77 |
Keywords | social marketing, consumer behavior, commercial marketing, marketing research |
Public URL | https://uwe-repository.worktribe.com/output/984311 |
Publisher URL | http://www.sfcr.org/bcj/ |
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