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Tackling discrimination: A social marketing case study

Daellenbach, K.; Carruthers, Janet

Authors

K. Daellenbach



Citation

Daellenbach, K., & Carruthers, J. (2010). Tackling discrimination: A social marketing case study

Journal Article Type Article
Publication Date Jan 1, 2010
Journal Business Case Journal
Peer Reviewed Peer Reviewed
Volume 17
Issue 1
Pages 70-77
Keywords social marketing, consumer behavior, commercial marketing, marketing research
Public URL https://uwe-repository.worktribe.com/output/984311
Publisher URL http://www.sfcr.org/bcj/