Tackling discrimination: A social marketing case study

Daellenbach, K. and Carruthers, J. (2010) Tackling discrimination: A social marketing case study. Business Case Journal , 17 (1). pp. 70-77.

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Publisher's URL: http://www.sfcr.org/bcj/


Item Type:Article
Uncontrolled Keywords:social marketing, consumer behavior, commercial marketing, marketing research
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15520
Deposited By: H. Carey
Deposited On:04 Aug 2011 15:45
Last Modified:22 Nov 2012 15:50

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