Pharmaceutical marketing return-on-investment: A european perspective

Rod, M., Ashill, N. and Carruthers, J. (2007) Pharmaceutical marketing return-on-investment: A european perspective. International Journal of Pharmaceutical and Healthcare Marketing , 1 (2). pp. 174-189. ISSN 1750-6123

Full text not available from this repository

Publisher's URL: http://dx.doi.org/10.1108/17506120710763013


Item Type:Article
Uncontrolled Keywords:marketing, pharmaceuticals industry, return on investment
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15535
Deposited By: H. Carey
Deposited On:09 Aug 2011 14:54
Last Modified:12 Aug 2013 08:06

Request a change to this item

Copyright 2013 © UWE better together