Pharmaceutical marketing return-on-investment: A european perspective

Rod, M. print, Ashill, N. print and Carruthers, J. print (2007) Pharmaceutical marketing return-on-investment: A european perspective. International Journal of Pharmaceutical and Healthcare Marketing , 1 (2). pp. 174-189. ISSN 1750-6123

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Publisher's URL: http://dx.doi.org/10.1108/17506120710763013


Item Type:Article
Uncontrolled Keywords:marketing, pharmaceuticals industry, return on investment
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15535
Deposited By: H. print Carey
Deposited On:09 Aug 2011 14:54
Last Modified:22 Nov 2012 15:50

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