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The effectiveness of threat appeals in the advertising of counselling services

Carruthers, Janet; Eccarius, J.; Krisjanous, J.; Ashill, N.

Authors

J. Eccarius

J. Krisjanous

N. Ashill



Citation

Carruthers, J., Eccarius, J., Krisjanous, J., & Ashill, N. (2008, September). The effectiveness of threat appeals in the advertising of counselling services. Paper presented at World Social Marketing Conference, Brighton

Presentation Conference Type Conference Paper (unpublished)
Conference Name World Social Marketing Conference
Conference Location Brighton
Start Date Sep 29, 2008
End Date Sep 30, 2008
Publication Date Sep 1, 2008
Peer Reviewed Peer Reviewed
Keywords threat appeals, advertising, counselling services
Public URL https://uwe-repository.worktribe.com/output/1009481
Publisher URL http://www.tcp-events.co.uk/wsmc/