The effectiveness of threat appeals in the advertising of counselling services

Carruthers, J., Eccarius, J., Krisjanous, J. and Ashill, N. (2008) The effectiveness of threat appeals in the advertising of counselling services. In: World Social Marketing Conference, Brighton, 29-30 September, 2008.

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Publisher's URL: http://www.tcp-events.co.uk/wsmc/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:threat appeals, advertising, counselling services
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15549
Deposited By: H. Carey
Deposited On:10 Aug 2011 14:33
Last Modified:12 Aug 2013 08:06

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