The effectiveness of threat appeals in the advertising of counselling services

Carruthers, J. , Eccarius, J. , Krisjanous, J. and Ashill, N. (2008) The effectiveness of threat appeals in the advertising of counselling services. In: World Social Marketing Conference, Brighton, 29-30 September, 2008.

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Publisher's URL: http://www.tcp-events.co.uk/wsmc/


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:threat appeals, advertising, counselling services
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15549
Deposited By: H. Carey
Deposited On:10 Aug 2011 14:33
Last Modified:22 Nov 2012 15:50

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