Dr Janet Carruthers Janet.Carruthers@uwe.ac.uk
Senior Lecturer in Marketing
The effectiveness of threat appeals in the advertising of counselling services
Carruthers, Janet; Eccarius, J.; Krisjanous, J.; Ashill, N.
Authors
J. Eccarius
J. Krisjanous
N. Ashill
Citation
Carruthers, J., Eccarius, J., Krisjanous, J., & Ashill, N. (2008, September). The effectiveness of threat appeals in the advertising of counselling services. Paper presented at World Social Marketing Conference, Brighton
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | World Social Marketing Conference |
Conference Location | Brighton |
Start Date | Sep 29, 2008 |
End Date | Sep 30, 2008 |
Publication Date | Sep 1, 2008 |
Peer Reviewed | Peer Reviewed |
Keywords | threat appeals, advertising, counselling services |
Public URL | https://uwe-repository.worktribe.com/output/1009481 |
Publisher URL | http://www.tcp-events.co.uk/wsmc/ |
You might also like
Assessing the impact of digitisation on the local transport network in London
(2016)
Presentation / Conference
The uber disruption: Assessing the impact of digitisation on local transport
(2016)
Presentation / Conference
An exploratory content analysis of dark tourism websites
(2015)
Presentation / Conference
The epistemological foundations of music piracy in the digital marketplace
(2015)
Journal Article