Lessons learnt: A case study of a social marketing project

Carruthers, J. and Daellenbach, K. (2006) Lessons learnt: A case study of a social marketing project. In: 3rd Australian Non-profit & Social Maketing Conference, Newcastle, NSW, 10-11th August, 2006.

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:social marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15563
Deposited By: H. Carey
Deposited On:22 Aug 2011 11:27
Last Modified:22 Nov 2012 15:50

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