Marketing information systems in public services: Paying lip service to customer satisfaction?

Taylor, W. A., Wright, G. H., Ashry, N. Y. and Carruthers, J. (2000) Marketing information systems in public services: Paying lip service to customer satisfaction? In: ANZMAC 2000. Visionary Marketing for the 21th Century: Facing the Challenge, School of Marketing and Management, Griffith University - Gold Coast, 28th November - 1st December, 2000.

Full text not available from this repository

Publisher's URL: http://pandora.nla.gov.au/pan/25410/20020805-0000/...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing information systems, public services, customer satisfaction
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15592
Deposited By: H. Carey
Deposited On:22 Aug 2011 13:20
Last Modified:12 Aug 2013 08:06

Request a change to this item

Copyright 2013 © UWE better together