Marketing information systems in public services: Paying lip service to customer satisfaction?

Taylor, W. A. print, Wright, G. H. print, Ashry, N. Y. print and Carruthers, J. print (2000) Marketing information systems in public services: Paying lip service to customer satisfaction? In: ANZMAC 2000. Visionary Marketing for the 21th Century: Facing the Challenge, School of Marketing and Management, Griffith University - Gold Coast, 28th November - 1st December, 2000.

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Publisher's URL: http://pandora.nla.gov.au/pan/25410/20020805-0000/...


Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:marketing information systems, public services, customer satisfaction
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15592
Deposited By: H. print Carey
Deposited On:22 Aug 2011 13:20
Last Modified:22 Nov 2012 15:50

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