Some reasonable but uncomfortable questions about social marketing

Spotswood, F., French, J., Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/15982

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Item Type: Article
Uncontrolled Keywords: social marketing definition, ethics, behaviour change, exchange, value
Faculty/Department: Faculty of Business and Law > Department of Business Management
Depositing User: A. Lawson
Date Deposited: 14 Nov 2011 09:48
Last Modified: 18 May 2018 04:43
URI: http://eprints.uwe.ac.uk/id/eprint/15982

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