Some reasonable but uncomfortable questions about social marketing

Spotswood, F., French, J., Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763

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Publisher's URL: http://dx.doi.org/10.1108/20426761211265168


Item Type:Article
Uncontrolled Keywords:social marketing definition, ethics, behaviour change, exchange, value
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:15982
Deposited By: A. Lawson
Deposited On:14 Nov 2011 09:48
Last Modified:22 May 2014 19:48

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