Some reasonable but uncomfortable questions about social marketing

French, J. print, Spotswood, F. print, Tapp, A. print and Stead, M. print (2011) Some reasonable but uncomfortable questions about social marketing. To be published in Journal of Social Marketing. ISSN 2042-6763 [Submitted]

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Item Type:Article
Uncontrolled Keywords:social marketing definition, ethics, behaviour change, exchange, value
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:15982
Deposited By: A. print Lawson
Deposited On:14 Nov 2011 09:48
Last Modified:23 Nov 2012 06:27

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