Some reasonable but uncomfortable questions about social marketing
Spotswood, F., French, J., Tapp, A. and Stead, M. (2011) Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2 (3). pp. 163-175. ISSN 2042-6763 Available from: http://eprints.uwe.ac.uk/15982
Publisher's URL: http://dx.doi.org/10.1108/20426761211265168
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