The power of the image
Rice, L. (2012) The power of the image. AD (Architectural Design), 82 (1). pp. 98-101. ISSN 0003-8504 Available from: http://eprints.uwe.ac.uk/16036
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Publisher's URL: http://dx.doi.org/10.1002/ad.1357
Designers have long used fantastical imagery as part of an urban regeneration process, here Louis Rice examines the legacy of the seminal image from the winning London Olympics bid.