Social norms marketing: Reducing domestic electricity consumption?

Harries, T. , Rettie, R. , Burchell, K. and Studley , M. (2011) Social norms marketing: Reducing domestic electricity consumption? To be published in European Journal of Marketing. ISSN 0309-0566 [Submitted]

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Abstract

This paper reports a large-scale experiment that compared the effectiveness of a social norms intervention to a conventional social marketing approach in the context of social policy on carbon dioxide emissions.

Item Type:Article
Uncontrolled Keywords:social norms, marketing, domestic electricity consumption
Faculty/Department:~Pre-2012 Faculty Structure > Faculty of Environment and Technology > Bristol Robotics Laboratory
ID Code:16082
Deposited By: Dr M. Studley
Deposited On:01 Dec 2011 15:49
Last Modified:01 Feb 2013 13:03

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