Social norms marketing: Reducing domestic electricity consumption?
Harries, T. , Rettie, R. , Burchell, K. and Studley , M. (2011) Social norms marketing: Reducing domestic electricity consumption? To be published in European Journal of Marketing. ISSN 0309-0566 [Submitted]
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This paper reports a large-scale experiment that compared the effectiveness of a social norms intervention to a conventional social marketing approach in the context of social policy on carbon dioxide emissions.
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