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National and local party election agendas

McSweeney, Dean; Harrison, Lisa

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Authors

Dean McSweeney

Lisa Harrison Lisa.Harrison@uwe.ac.uk
Associate Dean - Learning and Teaching



Abstract

In the saliency theory of elections parties are seen as monolithic. Each party emphasises the issues they own to gain electoral advantage. There are no rival agendas generated by different factions within the party or its territorial subdivisions. We test this assumption in the 2005 UK general election, comparing national party communications with those of local parties in the South West of England. We found consistency in the issue emphases of Labour's national and local campaigns. But there were divergences in priotities between the national and local campaigns of the Conservatives and Liberal Democrats. We seek to account for these differences in emphasis. © 2008 McDougall Trust, London.

Citation

McSweeney, D., & Harrison, L. (2008). National and local party election agendas. Representation, 44(1), 1-13. https://doi.org/10.1080/00344890701869041

Journal Article Type Article
Publication Date Jan 1, 2008
Deposit Date Dec 19, 2011
Publicly Available Date Feb 21, 2016
Journal Representation
Print ISSN 0034-4893
Electronic ISSN 1749-4001
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 44
Issue 1
Pages 1-13
DOI https://doi.org/10.1080/00344890701869041
Keywords party manifestos, campaign activity, local parties
Public URL https://uwe-repository.worktribe.com/output/1020342
Publisher URL http://dx.doi.org/10.1080/00344890701869041

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