Institutional imprinting effects for standard-setting participation and innovation outcomes in the mobile handset industry
Vasudeva, G., Alexander, E. A. and Jones, S. (2012) Institutional imprinting effects for standard-setting participation and innovation outcomes in the mobile handset industry. In: Strategic Management Society, Prague, Czech Republic, 7 - 9 October 2012.
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Publisher's URL: http://prague.strategicmanagement.net/
We apply perspectives from institutional theory to understand firms’ participation in standard setting organizations and the effectiveness of these standard setting organizations in terms of the innovation outcome for focal firms. In particular, we argue that institutions imprint firms’ orientation for technological consensus and technological flexibility—two key mechanisms that underpin standard setting organizations’ ability to accomplish the goal of technological cooperation among competitors. We develop and test these ideas by employing the degree of corporatism and statism that shape such orientations and abilities within firms’ national institutional environments. Findings from the global mobile handset industry support our key argument concerning the role of institutional imprinting in explaining both firm participation in any type of standard setting organizations and the associated innovation outcomes.