The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms

Cicmil, S. and Nicholson, A. (1998) The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms. Management Decision, 36 (2). pp. 96-101. ISSN 0025-1747

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Publisher's URL: http://dx.doi.org/10.1108/00251749810204179


Item Type:Article
Uncontrolled Keywords:construction industry, entrepreneurship, management, marketing, United Kingdom
Faculty/Department:Faculty of Business and Law
ID Code:16794
Deposited By: A. Clarke
Deposited On:10 May 2012 15:27
Last Modified:12 Aug 2013 08:07

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