Qualitative research: experiences from the UK
Avineri, E. and Susilo, Y. (2011) Qualitative research: experiences from the UK. In: TRB 90th Annual Meeting, Washington, D.C., USA, 23-27 January 2011. Washington, D.C.: Transportation Research Board
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This workshop is designed to address the what, why, and how of qualitative research (QR). QR methods have the ability to answer questions that quantitative research cannot, illuminating the reasons behind observed behavior, which is increasingly important as we strive to promote behavioral change. Participants will learn when to use QR, which methods are appropriate for which research questions, and how qualitative and quantitative methods can reinforce each other.