Curzon memories app: Award wining poster, MeCCSA 2012

Crofts, C. (2012) Curzon memories app: Award wining poster, MeCCSA 2012. In: Media communications and cultural studies association annual conference, University of Bedfordshire, Luton, 11th - 13th January, 2012. Available from:

This is the latest version of this item.

PDF - Submitted Version
Available under License Creative Commons Attribution Non-commercial Share Alike 3.0.



**this poster won the poster prize at MeCCS@ 2012** Original MeCCSA Abstract for a Poster and Demo: I would like to present a poster and a demo of my Curzon Memories App, a practice-research project that uses mobile technologies and locative media to explore memories and the history of the Curzon Community Cinema in Clevedon. The original cinema, The Picture House, was built in 1912, expanding to the current building in 1921/2, so the launch of the App at MeCCSA 2012 will coincide with the centenary year. The Curzon Memories App takes you on a tour of both the outside and the interior of the cinema, using GPS, QR Codes and Arduino circuitry to trigger content in relation to specific areas of the building. The poster will briefly outline the project, using images and graphics from the App to illustrate the user interface, introduce key mobile technologies and reflect on the main learning outcomes of this practice research project in terms of the affordances and limitations of locative media in a screen heritage context. The demo will involve printing QR codes on the poster that people can scan with their smart phone to download the application for iPhone or Android platforms. There will also be a series of QR Codes to scan from within the App, which would ordinarily be situated within the cinema (e.g. Back Row, Kiosk, Aisle), so people can get a taste of some of the content and the user interface. Technical Requirements : The hope is to provide an iPad with which people can try the App if they don’t have a smart phone – it would therefore be useful to have a secure room in which to do the demo and some sort of table or surface on which to situate the iPad adjacent to the poster. I would also like to bring the Projection Hero Installation which could sit on the same table – it’s a miniature cinema, about as big as a small rabbit hutch. A room with a strong 3G signal and/or access to WiFi would also be good. For more information please see my research blog:

Item Type:Conference or Workshop Item (Poster)
Additional Information:The poster was displayed along side a video documenting the project, an iPad and iPhone demo of the app and the Projection Hero installation. The poster won the Conference Poster Prize.
Uncontrolled Keywords:MeCCSA, Curzon memories app, projection hero, poster prize, screen heritage, cinema history, new media, convergence, locative media, pervasive media, location-based media, experieince design, interface theory, apparatus theory, film studies
Faculty/Department:Faculty of Arts, Creative Industries and Education > Department of Arts and Cultural Industries
Faculty of Arts, Creative Industries and Education > School of Film and Journalism
ID Code:17258
Deposited By: Dr C. Crofts
Deposited On:11 Sep 2012 13:53
Last Modified:16 Nov 2016 06:21

Available Versions of this Item

Request a change to this item

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...