Tourist destination image: A case study of Benidorm, Spain

Casado-Diaz, M. and Vera-Rebollo, J. F. (2012) Tourist destination image: A case study of Benidorm, Spain. Working Paper. University of the West of England, Bristol.

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Abstract

This paper explores the destination image of Benidorm, Spain, as perceived by UK-based travel intermediaries and British tourists. Using a qualitative approach based on in-depth interviews and content analysis, the paper analyses the perceptions of the destination held by British travel intermediaries and the destination images portrayed in their marketing material. Moreover, the paper explores the opinions held by British tourists who have visited the destination and posted their reviews and opinions online on TripAdvisor. Following Echtner y Ritchie (1993) the paper analyses the different components of Benidorm’s tourist image as perceived by both UK-based travel intermediaries and British tourists.

Item Type:Report or Working Paper (Working Paper)
Uncontrolled Keywords:tourism, destination image, travel intermediaries, Benidorm, Spain
Faculty/Department:Faculty of Environment and Technology > Department of Geography and Environmental Management
ID Code:17788
Deposited By: Dr M. Casado-Diaz
Deposited On:26 Nov 2012 10:24
Last Modified:31 Jan 2014 08:04

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