Book review: Public relations. The profession and the practice. Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth and James K. Van Leuven. Boston: McGraw Hill.

Eagle, L. (2007) Book review: Public relations. The profession and the practice. Dan Lattimore, Otis Baskin, Suzette T. Heiman, Elizabeth L. Toth and James K. Van Leuven. Boston: McGraw Hill. Journal of Marketing Communications, 13 (4). pp. 311-312. ISSN 1352-7266

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Publisher's URL: http://dx.doi.org/10.1080/13527260701250844


Item Type:Article
Uncontrolled Keywords:public relations, marketing communication, book review
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:23
Deposited By: Professor L. Eagle
Deposited On:03 Apr 2009 09:53
Last Modified:14 Aug 2013 03:31

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