The people, the people, the people: Engaging under-served audiences

Fogg-Rogers, L. A. and Mat Hickman, Wellcome Trust, Hema Teji, British Science Association (2014) The people, the people, the people: Engaging under-served audiences. In: Science Communication Conference 2014, Guildford, Surrey, UK, 1-2 May 2014. Available from:


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“He Tangata, He Tangata, He Tangata” is a Maori proverb emphasising how people are the most important thing in the world. It’s a concept we will explore in this session, serving as a reminder of the central importance of the audience for successful engagement. We will present findings from research commissioned by the Wellcome Trust, which looked at reaching young people from low socio-economic backgrounds, alongside research commissioned by the British Science Association exploring how to include under-represented audiences in National Science and Engineering Week. Comparisons with other cultures will be presented by the University of the West of England, with a case study of engagement with Maori in a New Zealand science festival. The session will be relevant to people in the community interested in reaching under-served, hard to reach or disenfranchised audiences, along with implications for researchers and policy-makers. He aha te mea nui o te ao What is the most important thing in the world? He tangata, he tangata, he tangata It is the people, it is the people, it is the people

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Maori, underserved audiences, science communication, public engagement
Faculty/Department:Faculty of Environment and Technology > Department of Engineering Design and Mathematics
ID Code:23007
Deposited By: L. Fogg Rogers
Deposited On:08 May 2014 12:42
Last Modified:11 Nov 2018 07:30

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