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The people, the people, the people: Engaging under-served audiences

Fogg-Rogers, Laura A.

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Authors

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Dr Laura Fogg Rogers Laura.Foggrogers@uwe.ac.uk
Associate Professor of Knowledge Exchange in Engineering



Abstract

“He Tangata, He Tangata, He Tangata” is a Maori proverb emphasising how people are the most important thing in the world. It’s a concept we will explore in this session, serving as a reminder of the central importance of the audience for successful engagement. We will present findings from research commissioned by the Wellcome Trust, which looked at reaching young people from low socio-economic backgrounds, alongside research commissioned by the British Science Association exploring how to include under-represented audiences in National Science and Engineering Week. Comparisons with other cultures will be presented by the University of the West of England, with a case study of engagement with Maori in a New Zealand science festival. The session will be relevant to people in the community interested in reaching under-served, hard to reach or disenfranchised audiences, along with implications for researchers and policy-makers.


He aha te mea nui o te ao
What is the most important thing in the world?
He tangata, he tangata, he tangata
It is the people, it is the people, it is the people

Citation

Fogg-Rogers, L. A. (2014, May). The people, the people, the people: Engaging under-served audiences

Presentation Conference Type Conference Paper (unpublished)
Conference Location Guildford, Surrey, UK
Start Date May 1, 2014
End Date May 2, 2014
Publication Date May 1, 2014
Publicly Available Date Jun 6, 2019
Peer Reviewed Peer Reviewed
Keywords Maori, underserved audiences, science communication, public engagement
Public URL https://uwe-repository.worktribe.com/output/817902
Publisher URL http://www.britishscienceassociation.org/blog/engaging-under-represented-audiences
Related Public URLs http://www.britishscienceassociation.org/science-communication-conference/science-communication-conference-2014
http://www.britishscienceassociation.org/science-communication-conference/reporting-2014-conference
http://www.britishscienceassociation.org/sites/default/files/root/scicomconf/SCC2014_Online_Programme.pdf
Additional Information Title of Conference or Conference Proceedings : Science Communication Conference 2014
Corporate Creators : Mat Hickman, Wellcome Trust, Hema Teji, British Science Association

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