Talking the talk: Evidence of the adoption of a consumer identity?

Hill, B. (2012) Talking the talk: Evidence of the adoption of a consumer identity? In: Academy of Marketing Conference 2012, Southampton University, 2 - 5 July 2012. Available from: http://eprints.uwe.ac.uk/23274

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Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:language, metaphor, choice, marketization, discourse, identity
Faculty/Department:Faculty of Business and Law
ID Code:23274
Deposited By: Dr B. Hill
Deposited On:10 Jul 2014 13:02
Last Modified:16 Oct 2016 10:47

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