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Analysing cycling as a social practice: An empirical grounding for behaviour change

Spotswood, F., Chatterton, T., Tapp, A. and Williams, D. (2015) Analysing cycling as a social practice: An empirical grounding for behaviour change. Transport Research Part F, 29. pp. 22-23. ISSN 1369-8478 Available from: http://eprints.uwe.ac.uk/24596

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Publisher's URL: http://dx.doi.org/10.1016/j.trf.2014.12.001

Abstract/Description

Despite significant national and local efforts over the last decade to stimulate uptake of cycling in the UK, levels of cycling (particularly utility cycling) remain at around 2% of journeys. Understanding of cycling behaviour and subsequent development of interventions has typically been undertaken using an individualist approach, often relying on psychologically based models of behaviour. This paper argues that Social Practice Theory (SPT) may be a valuable addition to practitioner’s toolboxes by providing an alternative means of understanding the complex dynamics between the elements that constitute the practice of utility cycling, allowing it to be considered as a social issue, rather than focusing solely on individual behaviour. This is demonstrated within the paper by the use of SPT to reanalyse quantitative and qualitative datasets that explore views and experiences of both cyclists and non-cyclists. Therein, the practice of utility cycling is described according to its three elements; materials, meaning and competences and the potential benefits of this approach are discussed; particularly its ideological shift away from ‘victim blaming’ and its natural support of interdisciplinary intervention design.

Item Type:Article
Uncontrolled Keywords:social practice theory, cycling, behaviour change
Faculty/Department:Faculty of Business and Law
ID Code:24596
Deposited By: Dr F. Spotswood
Deposited On:07 Jan 2015 09:05
Last Modified:09 Jan 2017 19:59

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