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Social marketing in action: Geodemographics and heavy drinking

Powell, Jane; Tapp, Alan

Authors

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Jane Powell Jane.Powell@uwe.ac.uk
Professor in Public Health Economics



Citation

Powell, J., & Tapp, A. (2005, July). Social marketing in action: Geodemographics and heavy drinking. Paper presented at Academy of Marketing Annual Conference 2005, University of Dublin, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Annual Conference 2005
Conference Location University of Dublin, UK
Start Date Jul 10, 2005
End Date Jul 10, 2005
Publication Date Jul 1, 2005
Peer Reviewed Not Peer Reviewed
Keywords social marketing, heavy drinking
Public URL https://uwe-repository.worktribe.com/output/1048982
Additional Information Title of Conference or Conference Proceedings : Academy of Marketing Annual Conference 2005