Online science videos: An exploratory study with major professional content providers in the United Kingdom

Erviti, M. d. C. and Stengler, E. (2016) Online science videos: An exploratory study with major professional content providers in the United Kingdom. Journal of Science Communication, 15 (6). A06. ISSN 1824-2049 Available from: http://eprints.uwe.ac.uk/30236

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Abstract/Description

We present an exploratory study of science communication via online video through various UK-based YouTube science content providers. We interviewed five people responsible for eight of the most viewed and subscribed professionally generated content channels. The study reveals that the immense potential of online video as a science communication tool is widely acknowledged, especially regarding the possibility of establishing a dialogue with the audience and of experimenting with different formats. It also shows that some online video channels fully exploit this potential whilst others focus on providing a supplementary platform for other kinds of science communication, such as print or TV.

Item Type:Article
Uncontrolled Keywords:popularization of science and technology, science and media, visual communication, online video, YouTube
Faculty/Department:Faculty of Health and Applied Sciences > Department of Applied Sciences
ID Code:30236
Deposited By: Dr E. Stengler
Deposited On:27 Oct 2016 10:58
Last Modified:08 Jun 2017 06:19

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