Conducting international consumer research with children: Challenges and potential solutions
Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A.-M., Bakir, A., Couberghe, V., Hudders, L., Hua, L. and Spotswood, F. (2016) Conducting international consumer research with children: Challenges and potential solutions. In: Solomon, M. and Lowry, T., eds. (2016) Conducting International Consumer Research with Children. Routledge. [In Press] Available from: http://eprints.uwe.ac.uk/30333
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This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway by a subset of the current authors in multiple countries (Belgium, China, France, Poland, the U.K., and the U.S.; Author Cite, 2015). Many of the challenges and solutions discussed will be of interest to those conducting public policy research with young consumers in general (whether culture is a variable of interest or not), and to those conducting cross-cultural public policy research with young consumers.