Robots vs animals: Establishing a culture of public engagement and female role modelling in engineering higher education

Fogg Rogers, L., Sardo, M. and Boushel, C. (2017) Robots vs animals: Establishing a culture of public engagement and female role modelling in engineering higher education. Science Communication, 39 (2). pp. 195-220. ISSN 1075-5470 Available from: http://eprints.uwe.ac.uk/30921

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Publisher's URL: https://doi.org/10.1177/1075547017696169

Abstract/Description

A widespread culture supporting public engagement activities in higher education is desirable but difficult to establish. Drawing on social cognitive theory, this science communication project aimed to enhance culture change in engineering by developing communication skillsets of early career engineers, particularly supporting female engineers as role models. Engineers received training in storytelling to present at live events, enhanced by peer group social persuasion and vicarious modelling. A science communication coordinator and senior management endorsement removed barriers to participation. Evaluation showed engineers’ self-efficacy levels significantly increased. Qualitative data highlighted a developing culture of engagement but purposive selection of women proved controversial.

Item Type:Article
Uncontrolled Keywords:public engagement, organizational culture, role models, women in STEM, engineering
Faculty/Department:Faculty of Environment and Technology > Department of Engineering Design and Mathematics
ID Code:30921
Deposited By: L. Fogg Rogers
Deposited On:08 Feb 2017 10:04
Last Modified:29 Mar 2017 10:00

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