'It’s our property and our passion’: Managing creativity in a successful company – Aardman Animations

Spicer, A. (2017) 'It’s our property and our passion’: Managing creativity in a successful company – Aardman Animations. In: Bakoy, E., Puijk, R. and Spicer, A. H., eds. (2017) Building Successful and Sustainable Film and Television Businesses. Bristol: Intellect, pp. 295-320. ISBN 978-1-78320-820-3 [In Press] Available from: http://eprints.uwe.ac.uk/31441

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Abstract/Description

This chapter explores how creativity is managed by Aardman Animations, one of the most successful independent UK film and television companies, whose vision is to forge an artists’ ‘studio’ rather than simply a business. This chapter argues that this aspiration can only be achieved by imaginative leadership that affords employees some creative autonomy, guided by an overarching strategy that grasps the creative possibilities of commercial constraints, including the opportunities provided by the proliferation of online platforms. In this way, th chapter argues, Aardman has kept pace with a changing animation industry now orientated to the creation and exploitation of a portfolio of copyrighted projects and the development of an international brand, rather than single programmes.

Item Type: Book Section
Additional Information: The collection was the summation of a three-year research project involving 4 HEIs: Lillehammer University College Norway (Lead); Utrecht University; University of Southern Denmark and UWE Bristol. I co-edited the collection
Uncontrolled Keywords: film and television industries, creativity, media industry studies, Aardman Animation
Faculty/Department: Faculty of Arts, Creative Industries and Education > Department of Arts and Cultural Industries
Depositing User: Professor A. Spicer
Date Deposited: 03 Apr 2017 13:10
Last Modified: 04 Apr 2017 03:32
URI: http://eprints.uwe.ac.uk/id/eprint/31441

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