Warts and all: Communicating the conservation needs of amphibians in a competitively marketed world

Conduit, H., Stengler, E. and Dawson, J. (2017) Warts and all: Communicating the conservation needs of amphibians in a competitively marketed world. In: 2017 Conference on Communication and Environment, Leicester, 29 June 2017 - 2 July 2017. Available from: http://eprints.uwe.ac.uk/32033

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Abstract/Description

Globally, the decline of biodiversity has been staggering, with extinction rates estimated at up to 1000 times the background rate. Amphibians are regarded as one of the most vulnerable animal-groups on the planet, despite being underrepresented in scientific reporting, receiving less funding and being bypassed in political and media spheres. Raising the profile of amphibians globally is essential, but there is also consensus that animals that do not fit a conventional charismatic model are more likely to be overlooked in the public domain, or even actively vilified in public media. Thus, it is necessary to understand how topics that are more difficult to communicate in nature can be presented in engaging ways to an audience. This research has been used to aid the Mountain Chicken frog.

Item Type:Conference or Workshop Item (Poster)
Uncontrolled Keywords:science communication, conservation, public perception of science
Faculty/Department:Faculty of Health and Applied Sciences > Department of Applied Sciences
ID Code:32033
Deposited By: Dr E. Stengler
Deposited On:13 Jun 2017 09:06
Last Modified:19 Oct 2017 11:44

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