Are women part of mankind? Vicarious experience and self-efficacy

Fogg Rogers, L. and Boushel, C. (2017) Are women part of mankind? Vicarious experience and self-efficacy. In: Science in Public: How do science and technology affect what it means to be human?, Sheffield, England, 8-10 July 2017. Available from: http://eprints.uwe.ac.uk/32643

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Abstract/Description

This talk presented Laura's research on ‘Robots vs Animals’; a science communication project aimed at broadening the appeal of engineering for girls, which is a highly male-dominated profession (93% male in the UK). Drawing on social cognitive theory, the project aimed to enhance culture change by developing communication skillsets of early career engineers; particularly supporting women engineers as role models for girls. Engineers experienced mastery through practicing storytelling techniques; alongside social persuasion and vicarious modelling through peer group support, which has been shown to be important for women in male-dominated professions. Evaluation showed engineers’ self-efficacy levels significantly increased. Qualitative data highlighted a developing culture of engagement but purposive selection of women proved controversial.

Item Type:Conference or Workshop Item (Lecture)
Uncontrolled Keywords:Science Communication, Engineering, Women in STEM, Public Engagement, Informal Science Learning
Faculty/Department:Faculty of Environment and Technology > Department of Engineering Design and Mathematics
ID Code:32643
Deposited By: L. Fogg Rogers
Deposited On:02 Aug 2017 15:01
Last Modified:01 Sep 2017 06:03

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