Powell, J., Tapp, A., Orme, J. and Farr, M.
Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with 'at risk' populations.
Primary Health Care Research and Development, 8 (1).
- Published Version
Publisher's URL: http://dx.doi.org/10.1017/S1463423607000047
The paper uses a case study approach to illustrate the practical application of combining NHS data and geodemographic profiling to target health interventions to prevent Type 2 diabetes. It draws primary care and public health professionals' attention to different approaches to diabetes prevention.
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