Primary care professionals and social marketing of health in neighbourhoods: a case study approach to identify, target and communicate with 'at risk' populations

Powell, J. , Tapp, A. , Orme, J. and Farr, M. (2007) Primary care professionals and social marketing of health in neighbourhoods: a case study approach to identify, target and communicate with 'at risk' populations. Primary Health Care Research and Development, 8 (1). pp. 22-35. ISSN 1477-1128

[img]
Preview
 PDF - Published Version
188Kb

Publisher's URL: http://dx.doi.org/10.1017/S1463423607000047

Abstract

The paper uses a case study approach to illustrate the practical application of combining NHS data and geodemographic profiling to target health interventions to prevent Type 2 diabetes. It draws primary care and public health professionals' attention to different approaches to diabetes prevention.

Item Type:Article
Uncontrolled Keywords:geodemographics, hospital episode statistics, MOSAIC, resources, social marketing, type 2 diabetes
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Health and Life Sciences > School of Health and Social Care
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
Faculty of Health and Life Sciences > Department of Health and Applied Social Sciences
~Pre-2012 Faculty Structure > Faculty of Health and Life Sciences > Department of Health and Applied Social Sciences
~Pre-2012 Faculty Structure > Faculty of Health and Life Sciences > Centre for Clinical and Health Services Research
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:5659
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:09
Last Modified:25 Nov 2012 02:32

Repository Staff Only: item control page

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...
Copyright 2013 © UWE better together