Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with 'at risk' populations

Powell, J., Tapp, A., Orme, J. and Farr, M. (2007) Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with 'at risk' populations. Primary Health Care Research and Development, 8 (1). pp. 22-35. ISSN 1477-1128 Available from: http://eprints.uwe.ac.uk/5659

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Abstract/Description

The paper uses a case study approach to illustrate the practical application of combining NHS data and geodemographic profiling to target health interventions to prevent Type 2 diabetes. It draws primary care and public health professionals' attention to different approaches to diabetes prevention.

Item Type: Article
Uncontrolled Keywords: geodemographics, hospital episode statistics, MOSAIC, resources, social marketing, type 2 diabetes
Faculty/Department: Faculty of Business and Law > Department of Business Management
Faculty of Health and Applied Sciences > Department of Health and Social Sciences
Depositing User: R. Upload account
Date Deposited: 22 Jan 2010 15:09
Last Modified: 06 Jan 2017 06:17
URI: http://eprints.uwe.ac.uk/id/eprint/5659

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