Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with 'at risk' populations

Powell, J., Tapp, A., Orme, J. and Farr, M. (2007) Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with 'at risk' populations. Primary Health Care Research and Development, 8 (1). pp. 22-35. ISSN 1477-1128

[img]
Preview
PDF - Published Version
193kB

Publisher's URL: http://dx.doi.org/10.1017/S1463423607000047

Abstract

The paper uses a case study approach to illustrate the practical application of combining NHS data and geodemographic profiling to target health interventions to prevent Type 2 diabetes. It draws primary care and public health professionals' attention to different approaches to diabetes prevention.

Item Type:Article
Uncontrolled Keywords:geodemographics, hospital episode statistics, MOSAIC, resources, social marketing, type 2 diabetes
Faculty/Department:Faculty of Business and Law > Department of Business Management
Faculty of Health and Applied Sciences > Department of Health and Social Sciences
ID Code:5659
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:09
Last Modified:14 Oct 2013 00:57

Request a change to this item

Total Document Downloads in Past 12 Months

Document Downloads

Total Document Downloads

More statistics for this item...
Copyright 2013 © UWE better together