Marketing challenges in E-banking: Standalone or integrated?

Hughes, T. (2003) Marketing challenges in E-banking: Standalone or integrated? Journal of Marketing Management, 19 (9-10). pp. 1067-1085. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1362/026725703770558321


Item Type:Article
Uncontrolled Keywords:banking, internet, marketing strategy, relationship marketing
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6410
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:13 Oct 2014 13:00

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