Regaining a seat at the table: Marketing management and the e-service opportunity

Hughes, T. (2007) Regaining a seat at the table: Marketing management and the e-service opportunity. Journal of Services Marketing, 21 (4). pp. 270-280. ISSN 0887-6045

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Publisher's URL: http://dx.doi.org/10.1108/08876040710758577


Item Type:Article
Uncontrolled Keywords:case studies, marketing management
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6411
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:12 Aug 2013 07:59

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