Regaining a seat at the table: marketing management and the e-service opportunity

Hughes, T. (2007) Regaining a seat at the table: marketing management and the e-service opportunity. Journal of Services Marketing, 21 (4). pp. 270-280. ISSN 0887-6045

Full text not available from this repository

Publisher's URL: http://dx.doi.org/10.1108/08876040710758577


Item Type:Article
Uncontrolled Keywords:case studies, marketing management
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Bristol Business School
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
ID Code:6411
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:22 Nov 2012 15:36

Repository Staff Only: item control page
Copyright 2013 © UWE better together