Roots marketing: the marketing research opportunity

Nancarrow, C., Tinson, J. and Webber, R. (2007) Roots marketing: the marketing research opportunity. International Journal of Market Research, 49 (1). pp. 47-69. ISSN 0025-3618

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Item Type:Article
Uncontrolled Keywords:consumer behaviour, market research, national cultures, Scotland
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6414
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:18 Oct 2013 10:18

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