Polls as marketing weapons: Implications for the market research industry

Nancarrow, C., Tinson, J. and Evans, M. (2004) Polls as marketing weapons: Implications for the market research industry. Journal of Marketing Management, 20 (5-6). pp. 639-655. ISSN 0267-257X

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Publisher's URL: http://dx.doi.org/10.1362/0267257041324016


Item Type:Article
Uncontrolled Keywords:polls, marketing, market research
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6415
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:03 Apr 2014 13:41

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