Adrian Sargeant
Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior
Sargeant, Adrian; Lee, Stephen
Authors
Stephen Lee
Abstract
This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment by developing measurement scales for each construct. The technique of structural equation modeling is used to determine whether trust directly affects giving behavior or whether its effects are mediated by commitment. It is concluded that commitment plays a mediating role, and implications for professional fundraising practice are discussed.
Citation
Sargeant, A., & Lee, S. (2004). Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior. Nonprofit and Voluntary Sector Quarterly, 33(2), 185-202. https://doi.org/10.1177/0899764004263321
Journal Article Type | Article |
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Publication Date | Jun 1, 2004 |
Journal | Nonprofit and Voluntary Sector Quarterly |
Print ISSN | 0899-7640 |
Publisher | SAGE Publications |
Peer Reviewed | Peer Reviewed |
Volume | 33 |
Issue | 2 |
Pages | 185-202 |
DOI | https://doi.org/10.1177/0899764004263321 |
Keywords | donor, commitment, charity |
Public URL | https://uwe-repository.worktribe.com/output/1059827 |
Publisher URL | http://dx.doi.org/10.1177/0899764004263321 |