From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters

Tapp, A. and Clowes, J. (2002) From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters. European Journal of Marketing, 36 (11/12). pp. 1248-1269. ISSN 0309-0566

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Publisher's URL: http://dx.doi.org/10.1108/03090560210445164


Item Type:Article
Uncontrolled Keywords:effectiveness, football, marketing, segmentation
Faculty/Department:Faculty of Business and Law > Department of Business Management
ID Code:6421
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:12 Aug 2013 07:59

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