From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters

Tapp, A. and Clowes, J. (2002) From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters. European Journal of Marketing, 36 (11/12). pp. 1248-1269. ISSN 0309-0566 Available from: http://eprints.uwe.ac.uk/6421

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Item Type: Article
Uncontrolled Keywords: effectiveness, football, marketing, segmentation
Faculty/Department: Faculty of Business and Law > Department of Business Management
Depositing User: R. Upload account
Date Deposited: 22 Jan 2010 15:12
Last Modified: 05 Jan 2017 15:10
URI: http://eprints.uwe.ac.uk/id/eprint/6421

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