The changing face of marketing academia: what can we learn from commercial market research and practitioners?

Tapp, A. (2004) The changing face of marketing academia: what can we learn from commercial market research and practitioners? European Journal of Marketing, 38 (5/6). pp. 492-499. ISSN 0309-0566

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Publisher's URL: http://dx.doi.org/10.1108/03090560410529178


Item Type:Article
Uncontrolled Keywords:academic staff, market research, marketing information
Faculty/Department:Faculty of Business and Law > Department of Business Management
~Pre-2010 Faculty Structure > Bristol Business School
~Pre-2012 Faculty Structure > Faculty of Business and Law > Department of Business and Management
~Pre-2012 Faculty Structure > Faculty of Business and Law > Bristol Social Marketing Centre
ID Code:6422
Deposited By: R. Upload account
Deposited On:22 Jan 2010 15:12
Last Modified:22 Nov 2012 15:36

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